Wealth Management | Banking | Malaysia - Improving Revenue for Wealth Management
| CLIENT | INDUSTRY | PERIOD |
|---|---|---|
| A large Multi-national Bank in Malaysia | Banking | 2019 - 2020 |
PROJECT
Project Leap: Wealth Management
OBJECTIVES
To increase the revenue of Wealth Management in 2020 vs 2019 for the following businesses:
• Insurance
• Unit Trust
• Retail Bonds
SCOPE OF WORK
Diagnostic (1 month)
A diagnostic study of all 3 business areas was conducted. Based on this Observations, Findings, Data Analysis and Recommendations were shared and agreed with the Bank’s key leaders.
Design and Implementation (14 months)
1. Clarify & revitalize role of Product Managers & Specialists with a view to drive Sales production
2. Develop a better Segment-Product grid
3. Build a “Customer First” theme
4. Improve Activity Management of Relationship Managers (RMs)
5. Improve central leads (CMS) conversion
6. Build sales tools & templates for focused segments & products
7. Build an onboarding program for new RM hires
KEY OUTCOMES
The Project is currently in progress. Its full implementation by end 2020 will lead to:
| Adoption of robust sales and client engagement practices | YoY growth in 2020 of 17% or more | Improvement in sales activity, sales productivity and RM activation % |
|---|